This Organic, fair trade and rule-breaking arabica ground coffee is a dark roast with a light, floral sweetness (strength 4), made using a blend of beans from Honduras and Sumatra. Creating a dark roast with a light floral sweetness. It’s also roasted in the UK – just down the road from our HQ, at Ringtons in Newcastle, in fact.
Back in 1979, when unfair trade was the accepted norm, we broke rules to challenge and change this. 40 years on, Fairtrade-certified commodities line shelves of supermarkets up and down the country, but our work is far from done…
“So, we’re reclaiming fair trade – stripping it back to its purest form. We’re breaking all the rules and publishing publicly (on the front of the packet, for all to see!) exactly how much farmers are paid for their beans, how much goes into shipping, roasting and packing and how much profit we make. This makes our coffee, to our knowledge, the first coffee in the world to do this. Yes, this could be seen as radical and revolutionary, however, it’s simply real fair trade, as it was intended to be. We wonder, how many companies would treat you the same way?”
Did you know that the average price paid on the New York C coffee exchange for non-Organic coffee adds up to about 53p, for non-Organic, Fairtrade coffee, the agreed minimum price is 71p, and for Organic and Fairtrade coffee, the agreed minimum price is 84p. We are publicly declaring that we have paid £1.32 directly to the growers who harvested the beans in this coffee.*All prices above are per 227g bag, and before any country premiums are added or subtracted.